Ikea Drömland
In August 2024, Lowlands took place – a multi-day festival where 65,000 visitors camp out for the entire weekend. IKEA created a unique experience for these festivalgoers with Drömland: a massive IKEA bedroom right on the festival grounds in Biddinghuizen. Lowlands visitors could escape the hustle and bustle, fully recharge with a power nap, and relax in a serene environment. Beautiful projections adorned the inside of the dome, enhancing the restful atmosphere. Afterward, they were ready to go, energized and set to enjoy the Lowlands Festival to the fullest.
For this event, a 19-meter dome was used, perfectly tailored to meet the needs of IKEA Drömland: ideal for both the interior setup and the projections displayed on the inside of the dome.
