The Uitmarkt takes place in Amsterdam every year at the end of August and attracts around 500,000 visitors. It is the kick-off of the new cultural season. In 2017 the 40th edition was celebrated at a beautiful location: around the Oosterdok.
Domes Europe was commissioned to build a branded 11 meter Dome with bayview on a floating platform in the water. The Dome was renamed ABN AMRO Lounge. Visitors to the Dome were able to discover how ABN AMRO is committed to talent development. With the help of a VR experience and a workshop, interested people could learn to look at art (differently). Visitors were able to lounge in a festival atmosphere on the floating terrace.